Today I wanted to share the branding that I put together for my new YouTube channel, Karen Kavett Puzzles. I have so many ideas for jigsaw puzzle videos that I wanted to put them all together in one place, and starting a new channel seemed like the best way to do that. I hope you’ll watch the videos over there, and keep reading to learn about the design work!
The first thing I had to come up with was the name, and I went through dozens of different ideas for three days, but nothing quite felt right or was unique enough to have the Twitter, Instagram, and Facebook handles available. Eventually I decided that I should just continue my branding from my DIY channel instead of trying to come up with something totally new, so Karen Kavett Puzzles (or karenpuzzles for short) was the way to go.
After that I put together a logo using the font Slow Life, which I love so much that I replaced the header of this website with it as well. I wanted to make sure my logo was eye-catching even at small sizes, which is why I chose the same bright pink in the background as my main profile photo. And I included jigsaw puzzle pieces so it was immediately obvious what kind of puzzle I was referencing. Since I knew I would mostly be using this logo in square profile photos for social media sites, I designed it to be round so that it wouldn’t get cut off.
For the background of all of my branding, I used the photos that I took of the Gradient Puzzle by Cloudberries. When people think of jigsaw puzzles, they often think of boring, drab scenes that their grandmother would put together, so I wanted to use bright colors to show that this channel is for the young, modern puzzler.
A new channel also gave me the chance to start fresh with my thumbnails and experiment with different fonts and designs that might look out of place on my main channel.
Thank you so much for reading and I hope you all have a great day!