
I apologize for not writing a blog post last week about my progress with this degree project, but I had mostly spent the week reading and researching, and I didn’t think I had made enough progress to justify a full blog post.
This week for class, we were required to make a presentation on our progress so far. I ended up beginning my presentation by showing the video I posted last Wednesday, about superficiality on YouTube, especially in the comments section. Most of the people in my class hadn’t actually seen any of my videos before, so it was fairly awkward sharing this one on the huge projector, while I was sitting right there. As much as I’ve gotten used to listening to my own voice and seeing my own face while editing, I don’t think I’ll ever get used to watching my videos with other people!
If you missed that video when I first posted it, you can watch it right here:
Some of the issues I’ve been thinking about were inspired by the book You Are Not a Gadget by Jaron Lanier. One of the problems with sites like Facebook is that they make it so convenient to define yourself by pre-set categories, such as favorite books or your job. They don’t offer much in terms of flexibility for how each specific person wants to present themselves. YouTube is definitely one of the social networks that gets closest to how people interact in real life, since we can see each other move and hear each other talk. However, with that comes an inevitable hierarchy, just like in real life, with some people becoming more popular and other people trying to reach that popularity. The thing that makes YouTube different from real life though, is that everybody has a number of subscribers, and a number of views on their video, and those numbers create a very clear, black and white hierarchy. It doesn’t take into account the quality of discussion, or the loyalty of a community to the video maker.
YouTube is essentially a level playing ground. Besides a couple of features partners have that non-partners don’t, everyone on the site has the same privileges. Every video page has the same layout and every video URL looks the same, no matter if it was uploaded by NigaHiga or your grandmother. In a way this is a good thing – it means that everybody has basically the same chance at having a hit video and getting a following. However, I’m wondering if there would be a way for trusted video makers and people with dedicated followings to “unlock” or gain access to more customizable features in order to more fully take advantage of the online video platform.
As part of my presentation, I organized a lot of my suggestions for changes to YouTube, some of which are small functionality changes, and some of which would change the dynamic of the entire site. About half of the ideas came from the comments on my video Big Changes Coming to YouTube?, while the rest were thought up by me. You can see that list here:
In the discussion with my class which followed that presentation, everybody was interested in the concept of the internal points system. This would introduce a new form of currency internally to the site, meaning you would be rewarded for contributions to the community and would have to earn the right to certain privileges. A benefit to this concept is that it would introduce a new form of hierarchy for the commenters and people who contribute to the community but don’t necessarily post videos themselves. However, it could also be very easily corrupted and skewed by spammers, so I will be trying to refine this idea a lot more in-depth in the upcoming weeks.
We also talked about new ways to organize videos, using RISD TV as an example of a more organic way of finding and sharing related videos, rather than just the straight list that YouTube’s algorithms come up with.
I’m also interested in finding different ways to utilize comments on videos, in order to promote a healthy conversation rather than the superficial one-off responses that are the norm these days. Some ideas include a time based commenting system, in which you can easily leave comments on certain moments in each video, as well as a public video response “conversation page,” in which several videos in response to each other could all be viewed on the same page, and comments could be left on the entire conversation.
One thing I’ve been struggling with in this project is how much I should be concentrating on the functionality of the site itself and how much I should be focusing on the community within the site. I would love to start a large project that would really utilize the people who watch my videos, as well as the much larger communities that have formed around friends of mine. I suppose that is yet another thing I will be brainstorming in the upcoming weeks.
If you have any thoughts about anything I’ve been talking about here, please leave them in the comments. I can’t wait to read what you have to say.




























