October 2011


For Halloween this year I decided to dress up as a Slytherin student as inspired by Lady GaGa. I already had a ton of various Harry Potter and Slytherin-themed costume pieces, so this was mainly an excuse to put them all together into one outfit. Let me know what you think in the comments below!

Many thanks to my IRL friend Alex for taking the photos. We ended up shooting these in front of a huge, gorgeous church on a Sunday afternoon, which meant we had quite an audience of (very confused) tourists. Although, I seriously doubt it was the strangest thing they’ve seen in San Francisco!

Shirt: Vintage, found at Beacon’s Closet in NYC
Tie: Whimsic Alley
Skirt: Salvation Army, modified by me
Tights: Urban Outfitters, on sale for $2!
Shoes: Off-brand, found in a large shoe store in a mall
Wand: Noble Collection
Glasses: IMAX 3D glasses, modified by me

And don’t miss the video I made with some of the footage we shot during the photoshoot, which also features Michael Buckley from the What the Buck Show!

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LeakyCon Designs Part II

October 24, 2011


(LeakyCon staff with the Starkids!)

Ever since LeakyCon last July, I’ve been meaning to put up a blog post with all the design work I did for the conference that I didn’t cover in my previous LeakyCon post. Well, we’re only about three months late, so let’s get to it. I’m not covering every little graphic I did for the conference, but below I’ve detailed my three main projects.


(Click to see the maps larger)

My biggest project was designing the maps of the hotel’s convention center and vendor room for the programming book. The challenge here was bringing in decorative elements to make it flow with the rest of the book, while still keeping it readable and useful. I had never been to the hotel before, so I really just had to use my best judgement on how much detail to include from the original map that the hotel provided. Overall though, I think both maps were quite successful aesthetically, and I hope they were useful to people trying to navigate the conference!


Another project I worked on was completing the library of icons for the mobile app. Jordan designed the first batch and I picked up the rest, seen above, as the deadline for submitting the app grew nearer. The icons still needed to be readable when they were only about 50 pixels tall, so while it was tempting to put in a ton of detail, they really needed to be kept simple. Overall though, I think the icons were a nice custom touch for the app. My favorite icon is still Signings, in that the “Jo” could be taken to mean either Jo Rowling or John Green, who did actually do a signing at LeakyCon.


I also became the go-to person for intros and outros for various LeakyCon videos. It was awesome seeing the intro I designed on the big screen as part of the opening ceremonies video. And the intro and outro for the LeakyCon Ball video just added a nice finishing touch to the beautifully edited video of the event.

I have to say, LeakyCon was one of the best conventions I’ve attended, and I’m so honored to have been a part of the staff for it. Everyone who helped to make it happen was fantastic and incredibly talented, and these designs were only one small part of tons of people’s work and effort. I really can’t wait to work with everyone again on LeakyCon 2012. See you guys there!

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Obviously I can’t share all the secret things I’ve been working on at my job at YouTube. However, I did want to give you guys something, so I got permission to share the poster I designed for a few events that happened in the office this past week. This was a really fun, quick project for me, and it was the first time I’ve done print work in quite a while, which was a nice break from my main job responsibilities as a UX web designer.


(Apologies for the terrible quality of my cell phone camera – but check out that awesome stage!)

The two events were part of the Tune Into YouTube 2012 conference which took place at the YouTube office. First up on Wednesday was a lunchtime concert featuring Karmin and Paul Dateh. I saw Karmin perform at VidCon, and it was awesome to see them again in a smaller venue. They are seriously some of the most talented, gorgeous people I’ve had the pleasure of meeting.

Then on Thursday was a panel featuring Michelle Phan, MysteryGuitarMan, Richard Ryan, Meghan Camarena (Strawburry17), and Cory Cotton from Dude Perfect. The panel was really interesting and trust me, the panelists made their concerns with broken sub boxes known to all the engineers in the audience.

After the panel I had a chance to speak to Coby Cotton from Dude Perfect (twin brother of Cory, who was on the panel). He gave me a copy of their new book Go Big: Make Your Shot Count in the Connected World, which I proceeded to read in it’s entirety that night.

Dude Perfect’s videos mainly consist of trick basketball shots, which isn’t necessarily a niche I would usually be drawn to. However, the story of their YouTube growth which is documented in their book was fascinating, since it’s so different from my and my friends’ experiences on the site. I definitely recommend the book to anyone who is trying to grow their channel on YouTube, or really trying to succeed in any entrepreneurial venture. The strong religious themes in the conclusion didn’t resonate with me as much as they probably will for others, but the rest of the book was incredibly inspirational. It’s hard to believe that a group of college boys could go from shooting basketballs in their backyard to building a brand and making incredibly high-production, sponsored videos in only two years. With chapter titles like Get Excited, Own It, and Blink Later, Cory Cotton spells out the lessons they learned while doing it.

I’m so glad I had the opportunity to attend these events at YouTube and design the poster to help promote them. I love meeting other video creators, especially people who are on the same site but in completely different communities within it. It gives a fresh perspective to the user experience designs I work on, to meet and speak with other people who will actually be using them.

Between the events this week and reading this book, I’m also so inspired to continue making high-quality videos for my own YouTube channel. Look out for a new video early next week!

Thanks for reading, and please feel free to comment below, email me, or tweet at me me with any questions or comments!

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Wow, it sure has been a while since I updated this blog. My apologies, but I’ll try to update more regularly now that I’m pretty settled into my new job at YouTube and can start doing freelance work again.

When John Green asked me to design a “This Machine Kills Fascists” laptop decal, I of course said yes. John didn’t give much design direction (besides not making it look like Woody Guthrie’s guitar), so I tried out several different typographic styles before we settled on the final one.


I thought the typography treatment in this concept was interesting, but as it took up the entire front of the laptop, it wouldn’t have been very flexible for different sized computers.


I had fun playing with depth and unreadability, but ultimately this design probably wouldn’t have worked very well as a decal.


Speaking of unreadability, I liked the idea of abstracting the letterforms so much that they just look like an abstract pattern until you really try to decipher it and realize what it says.



I did a couple different concepts using warning labels, which was the idea we ended up going with.


It figures that after doing all these explorations, the one that ended up being produced was the first one I designed, which had taken all of 20 minutes to make. However, I think its success really comes from the simplicity. It is understated and small enough to be usable on laptops of any size or color, and it gets the message across without feeling too self-important.

It made me so happy to see that Wil Wheaton had reblogged the decal on Tumblr. I wonder if he bought one!

This laptop decal can be ordered from DFTBA in either black or white. I hope you guys like it!

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